An optimum Marketing, Business approach into a saturated product environment reflects on the achievement of corporate goals through meeting and hence exceeding customer needs better than the competition.
This competitive, customer-focused Marketing approach can be effective through:
A) A definite, unbiased Customer Strategic Orientation where corporate activities are focused upon providing customer satisfaction.
B) An integrated, accumulated business effort where the fulfillment of corporate goals is the core job of everyone in the organization (see internal Marketing applications and practices) and not just through a "silo", product management business approach.
Most fundamentally, an interdepartmental, aligned Marketing effort reflects on line managers' professional development of required skills and competences such as: creativity, problem solving, communication and entrepreneurial orientation.
C) Goal Achievement. The corporate belief that organizational strategic and operational goals can be achieved through long-term, customer satisfaction and upgraded relationship quality standards.
Damian Giannakis
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