Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking.
Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges.
Starting a business is usually the result of a personal dream or need.
what does it mean to “brand yourself?”
Branding yourself means making yourself visible, and communicating via all avenues your personal value and what your stand for, with total clarity and consistency.
It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service.
Marc Pritchard, global marketing and brand building officer at Procter & Gamble, reveals how the Olympics sponsor is using a digital first strategy to communicate the values of the company alongside the benefits of its FMCG brands.
