Marc Mathieu, senior vice-president of Marketing at Unilever Group and the architect of its recently introduced “crafting brands for life” marketing strategy, believes that marketers should get back to the origins of the discipline as a way to drive social progress as well as sales.
He says:"In the last few decades of the 20th century Marketing has become selling for the sake of selling, but at its inception, marketing was inspired by the Henry Fords, the William Levers of the world - people with a vision to bring products to people that could create progress and improve lives".
My opinion is that Marketing is a profession that a competive organization cannot simply live without. It is all about peoples' creative minds that make a substantiated differentiation and as such a successful brand of tomorrow largely depends on creativity, adaptability and need for change.
1 comment:
Is the new commercial campaign of Axe Anarchy (a member of Unilever) as you post above, a campaign to support what Marc Mathieu said?? "...people with a vision to bring products to people that could create progress and improve lives...". Doubtless, the senior vice president should not only support theories but also to implement the statements of what he said.
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