Internal Marketing is best defined as "training, motivating and communicating with staff to cause them to work effectively in providing customer satisfaction; more recently the term has been expanded to include marketing to all staff with the aim of achieving the acceptance of marketing ideas and plans" Jobber, (2007).
Berry et al. (1976) were the first academics that first introduced the notion. Since its introduction, the term has been used to describe the use of marketing techniques to align the service operations of an organisation with the needs of customers. A prevalent view amongst internal marketing scholars is that satisfying service employees is integral to delivering quality services; consequently, employees are a legitimate focus of internal marketing activities.
However, isn't that the notion of a sound Human Resources Management and Development operationalization?
Do in other words Strategists - Marketers plan to integrate - align HRM in their corporate activities ?
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