Sunday, 5 February 2012

How does Consumer Behaviour changes in a recession



A different view by a Marketing Expert - Rory Sutherland, Vice-Chairman, Ogilvy Group UK!!

1 comment:

Daneve Margos said...

which means that since the consumers are re-evaluating their purchases, all previous marketing done is going through some serious testing now. If firms do succeed in such difficult times it means that the marketing techniques they previously applied were successful.