Behaviorism at the POS produces mixed perceptions

Retail banking employee of my Bank operating at a P.O.S / retailing outlet not far away from my own branch / retailing outlet - contacts me over the phone. RBE uses a cause for calling me which was not really substantial; RBE was loud over the phone – I could not tell why; When I told RBE about the tone of voice, she did not even try to reduce volume over the phone; RBE was talking fast like somebody who wanted to finish a painful experience; RBE acted totally bureaucratic – their own systems matters; “Bring to us documents of your account identification”; When I asked why do you want them, since I am your customer for more than 20 years and you have everything in your systems, the answer was “the Central Bank needs the update”!!!! At the end RBE concludes: “when you will come in our outlet, come by my office on the first floor. I want to meet with you in informing you about our new products / services” Would I go?

15 of Marketing's Most Memorable Experiential Moves

http://adage.com/article/agency-news/15-marketing-s-memorable-experiential-moves/291975/

Marketers and their skills...

Do marketers specialise too early, meaning they lack the skills to step up to boardroom level? The Marketing Society Forum: Developing a wide skill-set might provide more opportunities for career development and earn marketing a place at the top table... "The best senior marketers are analytical, strategic, have strong management skills and can build coalitions within the company to deliver plans. Marketing should sit at the heart of the business, which gives people a chance to get a 360 degs view and interact with all its functions". SANJAY PATEL, Marketing strategy and planning director, Heineken. "To be seen as vital to business strategy, marketers need to develop greater commercial awareness and take on more financial responsibilities". GRANT DUNCAN, European marketing officer practice head, Spencer Stuart. "It is particularly true of Mars UK, where the role of marketing is to create and lead a culture around growth into the entire business. As a consequence, marketers have to develop and use skills that go well beyond the traditional brand-positioning works or copy developments. They are supported by a collaborative culture where personal development is a key focus area". THOMAS DELABRIERE, Marketing director, Mars Chocolate UK

A relational approach into MARKETING

Three different business cases. Three different examples that possibly define the strategic marketing orientation of today and tomorrow in financial services industry. All of three below indicated examples want customers' "share of wallet" asking for trust, loyalty and commitment.In other words these three firms desire to build a relational approach with their clientele. I could not agreee more in such a business / marketing approach!! Santander promises to be "simple, personal and fair" in brand revamp. By the way, this is a great advert! . HSBC invites customers to "create their bank" AND Barclays promises a "relentless customer focus" to rebuild trust.

Showcasing the Greek Tourism product

The philosophy of Marketing Greece incorporates synergy, innovation and integrated strategic planning and implementation. More specifically, Marketing Greece is a strong proponent of synergies between the varying forces within Greek tourism operators, emphasizing on innovation, and the utilization of the industry professionals’ accumulated knowledge. Along these lines, Marketing Greece strives to bring together the above resources and utilize modern trends and practices of marketing and digital communication in order to upgrade the Greek Tourism Product and, ultimately, propel the country’s economic and social development. For more information: http://www.marketinggreece.com/en-GB/strategy

Budgets Shift To Content Marketing CMO’s Say

"CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year. Accordingly, this year they are shifting budget towards content marketing, a new study from Mass Relevance & The CMO Club found".
http://www.chiefmarketer.com/social-marketing/budgets-shift-content-marketing-cmos-say-28022014

Chief Marketing Officers survey results 2014

http://www.cmosurvey.org/results/