Human resource management, services and relationship marketing: the potential for cross-fertilization

Journal of Strategic Marketing http://www.tandfonline.com/loi/rjsm20 Human resource management, services and relationship marketing: the potential for cross-fertilisation Damianos Giannakisa, Michael J Harkerb & Tom Baumc a Hellenic American University, 22 Massalias Street, Athens 10680, Greece b Department of Marketing, University of Strathclyde, 173 Cathedral Street, Glasgow G4 0RQ, UK c Department of Human Resource Management, University of Strathclyde, 173 Cathedral Street, Glasgow G4 0RQ, UK Published online: 21 Jan 2015.