US Framework and VALS™ Types

"Good marketing is inspired by good insights. Good insights about customers come from more than just product or service category or brand behavior—and from more than just demographics". http://www.strategicbusinessinsights.com/vals/ustypes.shtml

Human resource management, services and relationship marketing: the potential for cross-fertilization

Journal of Strategic Marketing http://www.tandfonline.com/loi/rjsm20 Human resource management, services and relationship marketing: the potential for cross-fertilisation Damianos Giannakisa, Michael J Harkerb & Tom Baumc a Hellenic American University, 22 Massalias Street, Athens 10680, Greece b Department of Marketing, University of Strathclyde, 173 Cathedral Street, Glasgow G4 0RQ, UK c Department of Human Resource Management, University of Strathclyde, 173 Cathedral Street, Glasgow G4 0RQ, UK Published online: 21 Jan 2015.

Are you thinking of "marketing practices"

To learn more about "marketing practices" visit https://www.facebook.com/groups/194101260638187/

Effective communication matters

Today's argument: "Effective communication between marketing and sales will have positive effects on collaboration between sales and marketing". (Ken Le Meunieur-Fitzburgh and Piercy, 2007, pp. 945) What are your experiences?

Behaviorism at the POS produces mixed perceptions

Retail banking employee of my Bank operating at a P.O.S / retailing outlet not far away from my own branch / retailing outlet - contacts me over the phone. RBE uses a cause for calling me which was not really substantial; RBE was loud over the phone – I could not tell why; When I told RBE about the tone of voice, she did not even try to reduce volume over the phone; RBE was talking fast like somebody who wanted to finish a painful experience; RBE acted totally bureaucratic – their own systems matters; “Bring to us documents of your account identification”; When I asked why do you want them, since I am your customer for more than 20 years and you have everything in your systems, the answer was “the Central Bank needs the update”!!!! At the end RBE concludes: “when you will come in our outlet, come by my office on the first floor. I want to meet with you in informing you about our new products / services” Would I go?

15 of Marketing's Most Memorable Experiential Moves

http://adage.com/article/agency-news/15-marketing-s-memorable-experiential-moves/291975/

Marketers and their skills...

Do marketers specialise too early, meaning they lack the skills to step up to boardroom level? The Marketing Society Forum: Developing a wide skill-set might provide more opportunities for career development and earn marketing a place at the top table... "The best senior marketers are analytical, strategic, have strong management skills and can build coalitions within the company to deliver plans. Marketing should sit at the heart of the business, which gives people a chance to get a 360 degs view and interact with all its functions". SANJAY PATEL, Marketing strategy and planning director, Heineken. "To be seen as vital to business strategy, marketers need to develop greater commercial awareness and take on more financial responsibilities". GRANT DUNCAN, European marketing officer practice head, Spencer Stuart. "It is particularly true of Mars UK, where the role of marketing is to create and lead a culture around growth into the entire business. As a consequence, marketers have to develop and use skills that go well beyond the traditional brand-positioning works or copy developments. They are supported by a collaborative culture where personal development is a key focus area". THOMAS DELABRIERE, Marketing director, Mars Chocolate UK